Cra-yon

CRA-YON treats scent as an invisible superpower that can shift how you feel in the moment. Founded in 2020 by French and Swedish duo Christine and Niclas Lydeen, the brand draws on deep experience in fragrance development to create perfumes that spark joy and support wellbeing. Packaging is clean and pared back with recyclable materials and no excess. The idea is simple. Build a fragrance wardrobe for work, confidence, focus or escape.