Mark 6 February in your diary - National Matcha Day is one to celebrate. Far from being just another commercial calendar footnote, it’s a day that feels personal to JUJUHOME. It’s one that comes with sincerity, and a moment not just to sip, but to appreciate the true artisanal craft that goes into producing every cup (but you can do both at JUJUCAFÉ, FYI).
The date itself is one imbued with meaning, derived from a small piece of tea ceremony poetry. In the traditional ritual, water is heated using a tool called a furo (風炉). Through clever wordplay, ‘fu’ sounds like the number ‘two’ and ‘ro’ like ‘six’. 2/6 became Matcha Day. A quiet nod to craft, precision and the care that that vivid green powder signifies.
Furo photos by @japan_objects
Clearly, not all matcha is created equally. JUJUCAFÉ’s is sourced from Shizuoka prefecture, near Mount Fuji, where tea has been grown since the 13th century. Today, over 40% of Japan’s tea is produced there. The air is clean, the soil rich, and the climate steady. But what makes matcha truly special is not only where it grows, but how.
Indulge us in a quick science lesson. All matcha is shade grown. Weeks before harvest, the tea bushes are carefully covered, filtering light in a controlled way. This slows photosynthesis and pushes the plant to produce more chlorophyll, turning the leaves a deep, almost luminous green. It also changes the chemistry of the leaf, where caffeine, antioxidants, sugars and L-theanine develop differently under shade. The process is labour intensive and highly deliberate, but it creates a smoother, more complex tea.
The matcha that JUJUCAFÉ sources is organic and ceremonial grade. It’s less bitter, softer on the palate and naturally vibrant in colour. Quality and ingredients are a non-negotiable, and from the farm to the store, it’s a story that deserves to be told properly.
Every cup starts with a double shot of matcha and is freshly whisked by hand for each order – premixed would be sacrilege, of course. The result is bold, flavourful and unmistakably green. A drink that wakes you up without rushing you. Matcha’s caffeine provides energy while L-theanine promotes calm focus, creating a steady lift that feels clear rather than jittery - think a meditative alertness.
Behind the bar, JUJUCAFÉ’s baristas treat each bowl like a ritual. Measure. Whisk. Pour. The rhythm is simple, but intentional. A moment of care before the cup reaches you. And for those who want to take the sentiment (and that distinct flavour) home, JUJUHOME also offers CHA - its own line of 30g matcha pouches - enough for 15 to 30 cups depending on how strong you like it.
Try it for yourself.
