Launched in November 2013 with the vision of “The Guide to a Better Life,” &Premium is a Japanese lifestyle magazine for readers who value refined, comfortable, and intentional everyday living. Rooted in Japan’s attention to detail and appreciation for simplicity, it explores fashion, interiors, daily essentials, beauty, food, travel, and culture through a calm, considered lens.

Trip to Seoul by &Premium invites you to experience Seoul beyond its fast-paced energy—at a slower, more personal rhythm. Guided by locals who embrace the city’s quieter side, this issue uncovers peaceful morning walks, hidden cafés, neighborhood eateries, market alleys, craft shops, independent bookstores, and intimate art spaces. It’s a journey into the calm, everyday beauty of Seoul—perfect even when explored alone.