2nd is a Japanese men’s fashion and lifestyle magazine launched in 2007 in Tokyo. Known for its focus on timeless craftsmanship and “American traditional” style, the magazine explores enduring wardrobe staples such as denim, leather shoes, watches and vintage-inspired fashion. Rather than following fast-moving trends, 2nd is celebrated for its curated perspective on quality, everyday style and well-made living.

This November issue turns the spotlight on BEAMS PLUS, exploring how the brand reinterprets traditional American style for today. From the cultural influences of the 1940s–60s to shop staff’s personal favourites, shirt-making craftsmanship and new collaborations, it offers a fresh look at the classics – honouring their roots while embracing new possibilities.